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Inmagine Photographers Keywording Guide
This is the keywording guide that all photographers for Inmagine must abide by to ensure that the image is well described and keyworded. The purpose of this guide is to maximize the visibility of your work through quality keywording and to eliminate the need for spam-indexing.

Therefore, please follow this guide as closely as you can when submitting your work to Inmagine.

1.0 Description

Write a concise but detailed description of what you SEE in the image.

2.0 Location

State the precise location/premises as shown in the picture.
e.g., Kitchen, school, library

Give the exact name if the geographic location is an important aspect of the image
e.g., Utah, Arizona

3.0 Objects

List down all the of the objects in focus.

4.0 Number of objects

Give the number of objects shown in the image if the focus is on animals, plants or things.

4.1 For animals

use these keywords:
  • One animal
  • Two animals
  • Three animals
  • Four animals
  • Five animals
  • Medium group of animals (use for 6-10 animals)
  • Large group of animals (use for 11+ animals)
Example 1: image of a single penguin
keywords should include: one animal, penguin

Example 2: image of two penguins
keywords should include: two animals, penguins
(penguin is not required)

4.2 For inanimate objects

use these keywords:
  • Single object
  • Two objects
  • Three objects
  • Four objects
  • Five objects
  • Medium group of objects (use for 6-10 objects)
  • Large group of objects (use for 11+ objects)
Example 1: image of a single apple
keywords should include: single object, apple

Example 2: image of two penguins
keywords should include: two objects, apples
(apple is not required)

4.3 People

4.3.1 Do include the number of people as shown in the image:

  • Nobody (for images that do not have people in them)
  • One person
  • Two people
  • Three people
  • Four people
  • Five people
  • Medium group of people (use for 6-10 people)
  • Large group of people (use for 11+ people)
  • Crowd (use for a mass of people)
  • Background people (use for someone who is in the background of an image but not prominent)

4.3.2 Do use the broadest term if you do not know the exact age:

  • Baby ( 6-18 months)
  • Child (18-24 months)
  • Preschooler (2-4 years)
  • Elementary age (4-9 years)
  • Pre-adolescent child (10-13 years)
  • Teenager (13-17 years)
  • Young adult (18-30 years)
  • Mid adult (30-40 years)
  • Mature adult (40-60 years)
  • Senior adult (60-80+ years)
Example: Image of a 12 month old baby
Keywords should include: baby

4.3.3 Do use these terms to describe the gender:

  • Girl / Girls
  • Boy / Boys
  • Woman / Women
  • Man / Men

4.3.4 Do use these terms to describe groups of people more specifically: Children only

  • Only boys
  • Only girls Teenagers only (do not include if mixed genders are present)

  • Only teenage boys
  • Only teenage girls Adults only (do not include if mixed genders are present)

  • Only men
  • Only women Couples (must be romantic pairings, not just picture of two people)

  • Heterosexual couple
  • Homosexual couple
Example 1: Image of object
keywords should include: nobody

Example 2: Image of an intimate couple older man, with a younger women.
keywords should include: two people, young adult, mid adult, woman, man, heterosexual couple

Example 3: Image of a little boy (3 years old) and his infant sister
keywords should include: two people, baby, preschooler, boy, girl

Example 4: Image of a group of 7 people, teenagers only, boys
keywords should include: medium group of people, teenagers, only boys

5.0 Role/Occupation

Describe significant roles of people in the image
  • Mother/Father
  • Doctor
  • Bachelor
  • Teacher
  • Policeman
  • Fireman
  • Lawyer
  • Businessman

6.0 Ethnicity

Include ethnicity only if it is certain and accurate Use these terms to describe the ethnicity:
  • Caucasian
  • African Ethnicity
  • Asian Ethnicity
  • South East Asian Ethnicity
  • Latin American and Hispanic Ethnicity
  • Middle Eastern Ethnicity
  • Native American Ethnicity
  • Pacific Islander Ethnicity
  • Mixed Race Person
  • Multiracial Group

Note: Use the term Mixed Race Person if the model has more than one ethnicity
Note: Include each person's ethnicity and the term Multiracial Group for images with multiple people as well as the individual which differs in ethnicity

7.0 Action/Activities

Describe actions and gestures being performed in the image.
End each verb with -ing
  • Running
  • smiling
  • drinking
  • waving

8.0 Subject/Theme

Add themes or subjects of images where relevant
  • Beauty
  • Business
  • Education
  • Lifestyle
  • Agriculture
  • Food and Drink
  • Health
  • Medical
  • Science
  • Nature
  • Sports
  • Recreation
  • Transportation
  • Finance
  • College Life
  • Industry
  • Technology
  • Communication

9.0 Conceptual Keywords

Add concept that is strongly depicted by the image
  • intelligence
  • happiness
  • teamwork
  • bonding

10.0 Setting

Describe the different elements that comprise the setting:
  • Black background
  • Exterior
  • Indoor
  • Indoors
  • Inside
  • Interior
  • Landscape
  • Outdoors
  • Outdoors
  • Outside
  • Rural
  • Seascape
  • Studio shot
  • Underwater
  • Urban
  • Waterscape
  • White background

11.0 Composition

Use significant compositional elements
  • Aerial view
  • Close-up (subject is at a short distance)
  • Copy space
  • Front view
  • Full frame
  • Full length
  • Head and shoulders
  • High angle view
  • Looking at camera
  • Low angle view
  • Low section
  • Magnification
  • Midsection
  • Portrait
  • Rear view (Shot from behind the subject)
  • Side view
  • Three quarter length
  • View from space
  • Waist up

12.0 Color

Include the color of the image:
  • Black and white
  • Color image

13.0 Image technique

Add in techniques used to create a certain effect, such as:
  • Backlit
  • Blurred
  • Cropped
  • Digital
  • Fish-eye
  • Framed
  • Grainy
  • Graphic
  • High contrast
  • Lens flare
  • Low contrast
  • Motion blur
  • Negative
  • POV
  • Selective focus
  • Sepia
  • Soft focus
  • Texture
  • Tinted
  • Toned
  • Unfocused
  • Wide angle
  • X-ray
If unsure of the type of effects applied, please omit this section.

14.0 Representation Type

Add in terms that describe the type of imagery:
  • Abstract
  • Archival
  • Background
  • Candid
  • Composite
  • Cutout
  • Diptych
  • Montage
  • Pattern
  • Scenic
  • Series
  • Silhouette
  • Skyline
  • Snapshot
  • Still life
  • Triptych
  • Vignette
  • Vintage
If unsure of the type of imagery, please omit this section.

Please email us at for any further inquiries.